AnimaTraining Programs

Trained by leading experts in the world in Behavior Analysis and Investigative Interviewing, Paul works with individuals and teams in businesses, politics, NGO's and the security world. Paul brings a specific emphasis on reading, interpreting and influencing behaviour.


Whether working 1:1, with small groups or presenting to large audiences Paul will help you to understand what people are really communicating or withholding - giving you the insights for better decision making.

Paul Gutteridge

Read people and the environment 

Influence others 

Build teams

Encourage dialogue 

Leverage and raise profile

Paul Gutteridge, Programe Director


A highly experiential learning experience that works in real-life and focussed on your business context. Participants get hands-on using techniques backed by science and used in the 'field' by practitioners. The prices are not including travel and expenses. Pleas contact direct for more information and ability at

Level 1: Immersive 1 day £1450

Using behaviour analysis to read, assess and influence behaviour in real-time


Level 2: Modular Course 2 days £2500

Developing the core skills from the 1 day immersive. You will learn how to: read verbal and non verbal behaviour in negotiations and networking, use forensic statements analysis to assess credibility, read commitment and motivation in emails and meetings, build trust, elicit information and deal with emotions in others.


Level 3: Master Classes 2 days £2500

Behaviour Analysis Coaching: get to the heart of the matter asap.

Profile your network: using behaviour analysis to navigate relationships

Communication excellence: prepare yourself, your message and read the audience to communicate effectively.

Credibility Analysis & Investigative Interviewing: spotting, probing and assessing in high stakes scenarios. 



"An extraordinary talent for getting straight to the underlying issue seemingly by asking just a handful of uncanny knack of reading people through observation of body language." Partner, International Law Firm.


"Quite honestly, 1 of the most interesting courses I've been on over the last 20 years in the industry." Senior Broker, Finance.


"The business has benefited from customer interactions, internal comms, staff motivation and better decision making. Sales Director, IT.


"I wholeheartedly recommend Paul for the valuable training in behaviour analysis, which we now put into practice." Head of Customs TAKS.


 Catch Me if you Can

Join us for an entertaining seminar demonstrating the techniques, science and a little showmanship on your quest to becoming Sherlock Holmes!

You will learn how to spot and people withhold information, 'leak' their true feeling and one of you will be the star of the show.

Catch them out before they catch you out.

The truth is that withholding information, telling lies and other forms of deception is a consistent feature of human social behavior. Research on the self-reported frequency of lying indicates that during their normal daily activities people lie in about 25% of their interactions with others. 83% of undergraduate students said they would lie/deceive/exaggerate to get a job & 25% of British employees admit to misleading employers in a range of job applications.


Our hands on experience introducing you to the world of behaviour analysis for real-life application. You will get tips and tricks for spotting when people are with-holding information and effective questions to draw out information to measure credibility. This is great primer for our full course where you will become proficient at reading, interpreting and influencing behaviour.